Lessons learned from my first book launch + One Last Letter is going on tour!

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Hello, everyone! One Last Letter has officially released today!
*throws up all the confetti*  If you want to learn more about my historical romance One Last Letter, the blog tour information is posted below for you to follow along.

In honor of my second book launch, I thought I’d share an article I wrote for Authors + Readers Book Corner about my first book launch and lessons I’ve learned  – “Book Launch Lessons: Don’t Sweat the Small Stuff!” Stress, mistakes, surprise, and Amazon issues galore abounded that first day. Learn how you can avoid it!

BLOG TOUR FOR ONE LAST LETTER

SUNDAY, AUGUST 4
Fic Central: Review of One Last Letter

SUNDAY, AUGUST 17
Happily Ever After Thoughts: Interview

MONDAY, AUGUST 18
SSLY Blog: Review of One Last Letter
Romance Obsessed Book Blog: Meet the Characters of One Last Letter!
Author Open MIC: Interview
Conversations with Lisa Mondello: Interview

TUESDAY, AUGUST 19
Romance Obsessed Book Blog: Character Interview with Jesse and Evelyn

WEDNESDAY, AUGUST 20
Shooting Stars Reviews: Excerpt and Playlist

FRIDAY, AUGUST 22
Blurbs in Bloom: Promo

SATURDAY, AUGUST 23
Buried Under Romance: Exclusive Excerpt

SUNDAY, AUGUST 24
Storeybook Reviews: Deleted Prologue and Playlist
Bookkins: Review of One Last Letter

MONDAY, AUGUST 25
Love Saves the World: Review and Guest Post: “Famous Love Letters”

TUESDAY, AUGUST 26
Sara Walter Ellwood: Guest Post: “The Music Behind the Story”

THURSDAY, AUGUST 28
History From a Woman’s Perspective: Review of One Last Letter

 


 

Book Launch Lessons: Don’t Sweat the Small Stuff

Stress, mistakes, surprise, and gratitude? Sounds like the release day for my first novel, The Innocent Assassins.

Unlike other digital-first publishers, Astraea Press doesn’t upload pre-orders for e-books on Amazon or Barnes & Noble. I didn’t see any of my book’s purchase pages until the day of release. Imagine my surprise (and horror) to discover the summaries on each e-book outlet included the wrong name for the hero!

It wasn’t a complete shock. I changed the hero’s name halfway through the editing process, so the summary I first submitted to Astraea Press used the original name for the hero. It was completely my fault. I was the one who forgot to submit an updated summary for the buyer pages.

I e-mailed the owner of Astraea Press about the summary change. She was quick to reply and said an edited version would be uploaded by the next day; all I had to do was send her the new summary with the name change. I rushed to send her the updated summary. True to her word, the summary with the right name for the hero was added to all major e-book outlets. Crisis averted!

On another note, let that also be a lesson to other authors out there! If you can’t see your Amazon/B&N’s book page before the release, make sure you check with your publisher that the summary/other information is correct. Check to see if all the information you last sent your publisher is still the most recent version.

Additionally, I hadn’t told anyone my book was being published. Since pre-orders weren’t available for my book anyway, I posted news of my release (for the first time) to all my social media profiles on book launch day. Within minutes, I received texts and messages from my friends and family with both words of congratulations and disbelief that I’d kept it a secret for so long!

News of my novel spread through word of mouth and resulted in a healthy spike of sales over the next few days. Pre-orders are a commonly discussed method for book marketing, but surprise can work in your favor as well. Advance orders can work great, but authors shouldn’t worry about losing a pre-order audience either.

The biggest takeaway? Everything will be fine. Put in the hard work and rewards will come your way. Seriously, no matter how bad something may seem at the beginning (it’s not on Amazon?! the title is wrong?! that’s not my name?!?!) – it shall be fixed. Most e-book retailers have a lag time of a day or two before the update is published. That day or two will seem like an eternity, but the page will be fixed before you know it.

I’m definitely keeping this in mind for my book launch day on August 18 for my second novel, a historical Western romance titled One Last Letter. Orders are now available on Amazon USUK, and Canada!

{This article was first posted on Authors & Readers Book Corner}

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